David C. Bruce

Professor of International Business, Institute of International Business

How To Reach Me

Office:  Room 1441, Robinson College of Business, 35 Broad Street, Atlanta, GA 30303
Office Hours:  Business hours
Email: dbruce@gsu.edu
Voice: 404/413-7279

Areas of Experitse  

International Strategy, Commercial Diplomacy, Trade Development, Global Trade Policy, Executive Education, Business in Latin America

Education:

  • PhD, University of Michigan (Political Science and Economics)
  • Officer Candidate School, U.S. Army Corps of Engineers
  • MA, University of Michigan
  • BA, University of Minnesota

Courses Taught:

BUSA 3000 Globalization and Business Practices; IB 3090 Introduction to International Business; IB 8090 International Business Environment, IB 8410 Doing Business in World Regions; GMBA 8620 Commercial Diplomacy; GSU 1010 Freshman Learning Community Commercial Geography

Honors, Awards and Grants

  • Phi Beta Kappa
  • Fulbright Scholar, University of the Republic, Uruguay
  • Fulbright Scholar, Chile
  • Organization of American States Fellowship, Argentina/Brazil
  • Princeton University, Post Doctoral Award (declined)
  • Faculty Forum, Shell Oil Company
  • Scholar-Diplomat Seminar, Department of State
  • Stanford University, Visiting Scholar
  • Knight of the Order of May, Argentina
  • Study Abroad Program Director of the Year, GSU

Recent Publications:

  • “Free Trade in the Americas:  Where Do We Stand?” Central America Today, May/June 2007.
  • “500 Years of Brazilian History:  Growing Ties with Georgia,” Brazil-Georgia Business Resource Book,  Brazilian-American Chamber of Commerce of Georgia, 2004.
  • “Challenges of Executive Education in Latin America,” with Pedro Carrillo and Joao Sombra, in Ilan Alon (ed.) Business Education and Emerging Markets: Perspectives and Best Practices, Kluwer (2004).
  • “Free Trade and Atlanta, “Aiesec’s Look at International Issues Affecting Atlanta, Agio Press, 2004.
  • “The Internationalization of a Region,” Georgia Leaders Shaping Atlanta’s Global Future, Agio Press, 2003.
  • “Pact rests on a field of untested assumptions,” A World Paper White Paper, The World Times, Spring 2003, pg. 4.
  • “Political and Economic Implications of the EURO for the Americas", in Fernando Lucero Schmidt, The Euro and the Dollar: Convergence or Competition, Salvador University (Argentina), 1999.

Recent Presentations:

American Chamber of Commerce (Recife, Brazil); America Empresarial (Bogota);  American Chamber of Commerce (Argentina); Diplomatic Academy (Chile): CLADEA – Association of Latin American Business Schools (Miami) ; Summit on Citizen Diplomacy (Atlanta); Nigeria Program - Center for Global Business Leadership; AmericasMart (Atlanta); CIBER Foreign Language and International Education Conference (Georgia Tech); Americans for Informed Democracy (Atlanta); Diego Portales University 9Chile); CEMA University (Argentina)

Bio

David Bruce specializes in International Strategy, Commercial Diplomacy, Trade Development, Global Trade Policy, and Executive Education.  He is a founder of the US-Latin America Trade program at IIB.  Previously he served as the Director of International Program Development for the Ivan Allen College at Georgia Institute of Technology.  At Georgia Tech he taught in Management and in the Sam Nunn School of International Affairs. 

He was the academic director of the Regents' Global Center of the University System of Georgia from 1991 to 1995.  From 1985 to 1991 Dr. Bruce was the director of the University System's International Business Council.  IBC promoted international competitiveness through research, information services, and executive education.  Before joining IBC, he taught international relations, directed the Career Development Office, and directed the International Management Division of the Monterey Institute of International Studies in California.

Dr. Bruce has served as the Chairman of the Brazilian-American Chamber of Commerce of Georgia and President of the Georgia-Pernambuco (Brazil) Partners of the Americas. Other Latin American activities have included serving as a lecturer in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Ecuador, Venezuela, Argentina, Paraguay, and Uruguay. A former member of the Board of the U.S. Southeast/Argentina Center, he was honored as a Knight of the Order of May by the Argentine Government.  He has conducted executive programs in the United Kingdom, Belgium, Germany, Japan, and France as well as in Argentina, Chile, Ecuador, Colombia, and Brazil.