Lawrence J. Marquit

Part-time instructor, Institute of International Business and Department of Marketing
 

How To Reach Me

Department of Marketing: 404:413-7650
Office Hours: by appointment
Email: mktljm@langate.gsu.edu
Voice: 678:838-7799
 

Areas of Experitse

Cross-cultural marketing, facilitation of planned change within the marketing organization, business-to-business marketing, consumer behavior, marketing management, international marketing.

Education:

  • Ph.D. Syracuse University, Behavioral Science Administration
  • M.S. Syracuse University, Education Administration
  • B.S. State University of New York at Cortland, Education

Courses Taught:

BUSA3000, International Business; MK3010, Principles of Marketing; MK4100, Buyer Behavior; MK4510, Business-to-Business Marketing; MK7040, Customers and Markets; MK8600, International Marketing; MBA 8642, Marketing Management; and others.

Recent Publications and Presentations

  •  “A Proposal for an Internship in Organization Development,” in OD Practitioner, (Rosslyn Station, VA: NTL Institute, Vol. 6, No. 1, Spring, 1974), p. 10.
     
  • “B2B Customer Relationship Marketing,” in Grandes Experiências de Marketing e Vendas em Mercados BtoB (Sao Paulo, Brazil: ebusiness Brasil, associação brasileira de e-business, 2006)
     
  • “Managing Achievement in a Culturally Diverse Environment,” in Managing and Valuing Diversity in the Workplace, (N.Y.: Institute for International Research, 1991).
     
  • “Menselijke Factoren Geven de Doorslag,” in De Automatisering Gids, 14 April, 1982, p. 3.
     
  • “Teachers’ Perceptions of the Supervision in the Junior High School,” The Reporter (Syracuse, N.Y.: Central New York School Study Council, Vol. XVII, No. 1, Fall, 1965), pgs. 12-15.
     
  • “Work in the Fast Lane,” in Northeast Training News, (Vol. 1, No. 10, June, 1980), pgs. 12-13ff.
     
  • A Procedure for Strengthening the Organization Effectiveness of School Districts, (Cleveland, Ohio: Midwest Organization Development Network, 1973).
     
  • An Element of Risk, (Cleveland, Ohio: Educational Research Council of America, 1974).
     
  • Analysis of Competitive Market Situation in Burkina Faso, Côte d’Ivoire, Ghana, Mali, and Nigeria  (Georgia State University, J. Mack Robinson College of Business, Department of Marketing, 2003).
     
  • Improving Profits Through Organization Development, (Cleveland, Ohio: Organization Development Institute, 1981).
     
  • Integration: What are the Alternatives? (Cleveland, Ohio: Educational Research Council of America, 1968).
     
  • Managing Work and Life (Phoenix, AZ: ExecuTrain, 1995).
     
  • Managing Your Time and Your Life, (Phoenix, AZ: ExecuTrain, 1996).
     
  • Marquit, Lawrence, et. al., Feasibility Study for the Regional University in West Africa:
     
  • Perceptions of the Leadership Behavior of Secondary School Principals, (Syracuse, N.Y.: unpublished doctoral dissertation, Syracuse University, 1967).
     
  • Procedures for Strengthening Organization Effectiveness, (Cleveland, Ohio: Midwest Organization Development Network, 1974).
     
  • Teacher Education in Ohio, (Columbus, Ohio: State of Ohio Department of Education, 1971).
     
  • The Campus Plan, (Syracuse, N.Y.: Syracuse City School District Campus Site Planning Center, 1967).
     
  • The Police Team, (Washington, DC: Kiplinger Publishing Co., 1974)
     
  • The Tugboat Pilot (Washington, DC: Kiplinger Publishing Co., 1974)
     
  • Additional presentations:
  • American Educational Research Association
     
  • American Psychological Association
     
  • Arizona Psychological Association
     
  • Center for Business and Industrial Marketing
     
  • Institute for the Study of Business Markets
     
  • Ohio Psychological Association
     
  • Organization Development Network

Bio

Larry Marquit is former Director, Planning and Programs, for the Center of Business and Industrial Marketing in the College of Business at Georgia State University. As an organization and marketing management consultant for nearly thirty years, his client list comprises private as well as public sector clients, including Harley-Davidson of Atlanta, US Borax, Bridgestone Tires of America, AT&T, Hyundai Motors of America, Toshiba Corporation of America, Ocean Scientific, Neutrogena Corp., and the Los Angeles Times.

He also has extensive executive experience, including Corporate Director of International Office Automation Support for Wang Laboratories, Lowell, MA; Senior Organization Development Consultant, Sperry Corporation, Blue Bell, PA and Los Angeles, CA; and Vice President of Human Resources and Development for Neutrogena Corporation in Los Angeles. He holds a BS in Biology and Natural Sciences from Cortland College, and Masters and Doctoral degrees in Behavioral Sciences Administration from Syracuse University where he was a Ford Foundation Fellow for Studies in Leadership. Additional training includes certification from the three-year Post Doctoral institute at the Gestalt Institute of Cleveland, National Training Laboratories, Bethel, Maine, and Esalen Institute, Big Sur, California. Consulting and research in the field of business sales leadership lead him to his current interest in marketing, with focus on key account relationship marketing and developing the global sales organization. In 2007 he served as an editorial consultant for the Value Merchants, by James C. Anderson, et. al., and published by the Harvard Business School Press.